Cosy Direct

Cosy Direct came to Everyday Creatives with two briefs. The first: they were developing a new room design service and needed to show prospective clients what finished spaces could actually look like — nurseries, playrooms, outdoor areas. Photography wasn't practical at that stage. The question was whether photorealistic renders could do the job, and whether they could help convert prospects into clients.

The second brief followed later. With the design service gaining traction, the question shifted to process: could software concepts be developed to help Cosy Direct's designers plan and visualise nursery interior and exterior spaces in a more time-efficient and cohesive way?

Everyday Creatives developed a range of interior and exterior renders across more than 14 projects for Cosy Direct — helping them establish a credible presence in the nursery design services market. Each scene was built to show finished spaces in a way that photography couldn't deliver at that stage of the service's development.

Separately, the studio delivered a conceptual 2D and 3D planning tool designed to help Cosy Direct's designers lay out nurseries faster, and give clients a clearer picture of what their space could look like before committing.

The renders became a core part of Cosy Direct's nursery design service — now one of the fastest-growing areas of their business. Having high-quality visuals to show prospective clients what a finished space could look like changed how the service was sold.

The 3D and 2D planning tool demonstrated what a more efficient design process could look like in the future. Instead of one experienced designer spending a day and a half planning a nursery, the tool made the process accessible to more of the team — less training required, same output, in a fraction of the time. What previously took over a day could be done in a couple of hours.