Naked Kitchens

When Everyday Creatives came on board in 2023, Naked Kitchens had two problems: renders that weren't good enough, and a process that was too slow. For a company selling fully bespoke kitchens, both mattered. Renders are a sales tool: they're what a client sees before committing to a five-figure decision. If the quality isn't there, or the turnaround takes too long, the sales process stalls.

The brief was to fix both. Better quality, faster delivery, and a process that could scale with the volume of briefs coming through.

The starting point was automation. Everyday Creatives worked directly inside Naked Kitchens' custom 3D planner system to build a conversion pipeline — taking their native 3D models and processing them into render-ready files with minimal manual intervention. That step alone cut a significant portion of the turnaround time.

Then came the material library. Every paint colour, finish, and texture in the Naked Kitchens range was recreated digitally, one by one — matched precisely to spec. With materials catalogued, the next step was automatic application: models come in, materials map on, ready to render. No manual reassignment every time a new brief lands.

But a kitchen isn't just cabinetry. Alongside the materials, the studio built a growing library of decorative elements: appliances, fixtures, handles, hardware. That meant tracking what was actually being sold, following kitchen and interior design trends, and continually expanding what was available to drop into any scene.

Over three years, the library kept pace with the range. New paint colours were added as they launched. Custom handle profiles were modelled from scratch. Worktop textures, tile materials, and bespoke fittings were added as the Naked Kitchens offering evolved. The whole system was built to absorb change without slowing down.

A typical brief might be a kitchen with Brancaster Blue cabinetry, Mussel pink handle backings, Swallowtail yellow interior shelving, brass pot rails, an Inopera Cocktail worktop, LED strip lighting under floating shelves, a warming drawer under the oven stack, and glazed wall cabinets. Every single element specified. Every single element accurately reproduced.

Multiple camera angles per kitchen: hero shots for marketing, detail shots for client sign-off, overviews for planning. The sales team gets what they need within days of a design being finalised, and the quality never drops.